3 Oft Overlooked Blog Promotion Methods
When promoting a blog it is tempting to concentrate on known methods for general site promotion and SEO (as discussed in other areas of this blog). Although you should spend a good amount of time on these methods, there are a number of blog-specific techniques that should also be considered. Here are three techniques pertinent to bloggers that are often overlooked.
Feed Subscribers
In documents relating to its Blog Search functionality, Google state: “A blog document having a high number of subscriptions implies a higher quality for the blog document.“ Implying that the number of blog subscribers might enhance the popularity of a blog in the Google Blog Search results. Therefore, use a FeedBurner or other widgets to validate newsreader aggregator subscribers.
Relevant Post Tags
Traditionally, categories have been the recognized means of categorizing WordPress blog posts, however recent iterations of the blogging engine offers per post tags. Ensure you utilize these on all posts, selecting a series of relevant tags per post. Tags need not be unique per post.
Authority Blogroll Links
Link authority is beginning to adopt a model more like the “web of trust” used as the basis of PGP mail signatures where “trust” or “authority” is gained and passed on. Gaining a link or two from blogs considered to be “high authority” can aid your SERPs significantly. Attempt to acquire one way links with established high authority blogs. Although the easiest means of acquisition is buying these links, it is frowned upon. The most robust method of acquiring these links is to be innovative in establishing linkworthy content.
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